YellowPages.com video: Sleep King

The customer interaction in this video (please follow this link to see how it looks embedded at YellowPages.com) was not rehearsed or anticipated. To get a shot like this, you need to be ready — shotgun mic at the correct volume level, white balance set for the current lighting conditions… generally on your toes. I get testimonials or live customer interactions whenever possible. There is simply no better sales message than one that comes from a customer.